Kingfisher Airlines bets on co-branding promos

Mumbai: Co-branding partnerships with like-minded brands and an aggressive strategy to promote its guest loyalty programme, King Club, would be the major focus of UB Group's Kingfisher Airlines this year. The company is planning to spend close to Rs 40 crore on various media and below-the-line marketing activities for the year.
The company has just launched Kingfisher First, which is a print campaign to promote its first class service.
Girish Shah, General Manager (Marketing), says that the company has lined up a series of promotions for its guest loyalty programme. "We are tying up with a number of restaurants, the traffic into which we are going to drive through a gourmet guide. We are also in talks with Goa Tourism to boost domestic traffic during monsoon."
Strategic partnerships are going to be the focus of our marketing strategy. We have already done promos with Malaysia Tourism to organise a golf tournament for CEOs in Delhi," he adds.
The company is also planning a series of online promos to boost traffic in certain sectors such as Mumbai-Kolkata.
14/04/06 Sify

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