Alaska Airlines appoints Indian GSA

Mumbai: Alaska Airlines recently established a local sales presence by appointing travel agency ETA as its nationwide GSA. The airline, which is essentially a pan-North American carrier, is also in talks at various stages with carriers connecting India across the Atlantic. Significantly among them is Air India, which recently evinced interest in ramping up flights to the US. An exclusive website for Indian passengers is already in the pipeline.
Alaska Airlines has cited a rise in VFR, tourism and business traveller traffic from India to the US and the recent open skies agreement between the two countries as an ideal time to have a local presence. ETA executive director, T V Dorairaj said, "All airlines connecting North America to India have codeshare agreements with Alaska Airlines but many sections of the Indian travel trade till now either didn't know about the airline or were under the typical misconception. A GSA presence should change that." He added that the lack of direect connectivity between India and Canada also presented an opportunity for the airline.
18/05/06 Bhisham Mansukhani/Express TravelWorld

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