Indian goes for image makeover

New Delhi: As part of the efforts to make itself more attractive for the discerning air traveller, Indian is heading for complete image makeover—which includes redesigning its crew uniform to include dresses other than the saree and providing independent television screens, along with Live TV feed, on every economy class seat.
The options being considered for the new uniform include salwar kameez, churidar kurta, short kurtichuridar and lehenga, sources close to the makeover exercise told The Times of India.
These initiatives, sources said, are a step forward in the airline’s new brand building exercise to make it more contemporary in view of the rising competition in the domestic and international skies. It had recently revamped the logo and aircraft facia and livery as part of this initiative.
Indian has already invited some fashion designers to work on the new trendier look for its air hostesses. The airline board on Friday also gave its in-principle nod to upgrade the in-flight entertainment systems in its aircraft fleet, to include personal television sets on every seat.
14/05/06 Byas Anand/Times of India

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