Jet Air to pursue discount strategy

Mumbai: Full service airline Jet Airways has reiterated that it will offer 50 per cent of total tickets at discounted rates despite intense fare competition driving down yields.
Jet Airways will keep the full fare-discounted fare mix at 50:50 for the time to take on competition from other players including low-cost airlines.
Following the escalation in fuel prices, Jet had levied a fuel surcharge of Rs 300 on all fare levels on domestic routes, effective May 1. Jet had 9.56 million revenue passengers in the last fiscal.
The airline is also planning to unveil a new product for its domestic and international travellers, which would be declared in the next couple of weeks.
Jet will also induct eight additional aircraft this fiscal, including five Boeing B-737s for domestic operations, two Airbus A-330s and one B-737 for international operations.
04/05/06 P R Sanjai/Business Standard

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