In-flight magazines on a high

Mumbai: With the advent of private airlines and more numbers of low-cost airlines in the skies, advertisers have found a lucrative and effective platform to reach out to their TGs.
As close watchers of the industry say, it all started with the entry of Jet Airways. This private airline company started an in-flight magazine called ‘Jet Wings’, which became extremely popular. Luxury brands found it an effective medium in which to place their brands.
Lately, new entrants in this sector such as Go Air and Kingfisher Airlines have also qualified as effective media vehicles for media planners and their clients. Go Air has ‘Gladrags’, Air Deccan has ‘Simplify’ and Kingfisher has ‘Hi! Blitz’ as their in-flight magazines.
Air travel has become cheaper and, therefore, increased, which has led to a corresponding increase in the sampling of in-flight magazines.
26/06/06 Sapna Nair/agencyfaqs.com

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