Airlines fly high on ad revenue

New Delhi: With the cut-throat fare war in the domestic skies sending profit margins on a tailspin, new-born airlines are trying to squeeze all resources and, square inch of space on their aircraft to shore up bottomlines.
So, if GoAir is selling ad space on the overhead baggage lockers inside its aircraft and on tray tables, Air Deccan which already has companies advertising on its aircraft body is going a step further and inviting ads on passenger seat-backs and aircraft aisles.
Not to be left behind, the latest entrant in Indian skies, IndiGo is in talks with Pepsi and creditcard firms to start advertising on crew uniforms.
While this additional revenue seems to have caught the fancy of the new-born no-frills carriers, the legacy airlines are flying in the opposite direction. Indian Airlines, which used to book ads on boarding cards, has discontinued the same.
30/07/06 Byas Anand/Times of India

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