Maharajah in makeover mode

New Delhi: The Maharajah will get to show off his new wardrobe by February 2007 — once Air-India’s new wide-bodied aircraft starts joining the fleet. As part of its re-branding exercise, the airline will sport a new-look with enhanced inflight service and improved on-ground customer facilities.
The much-talked about attire of the air hostesses will undergo a change. While the good old saree will continue, it will come with a designer touch.
Mr Thulsidas said Air-India will be cautious about its makeover this time around. The carrier had gone for an image change in 1987, when Maharajah’s role as mascot got relegated. But this time around, the Maharajah has returned with a bang.The Airline's logo, the Centaur, has the archer’s bow and arrow pointing upwards, signifying the future growth prospects of the airline.
21/08/06 Vishakha Talreja & Sudipto Dey/The Economic Times/agencyfaqs.com

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