Mudra's work for Air India shortlisted at New York Festival 2006

Mumbai: The New York Festival 2006 shortlist is out and work from four Indian agencies has made it to the list. The agencies include Mudra (19 finalists), Leo Burnett (eight finalists), JWT (six, all for Levi’s Slim Jeans) and Rediffusion DY&R, Delhi (three finalists). The results will be declared by the end of September 2006.
Ten of Mudra’s 19 finalists are from its Delhi office, one from Mudra, South, and the other eight, from Mumbai. The Delhi finalists include two pieces of work for Air-India, titled ‘Budget Travel’, in the Transportation/ Travel / Tourism and Guerrilla Marketing: Motion categories, and three finalists for ‘Dainik Jagran’, titled ‘Fake Currency’, in the Guerrilla Marketing: Outdoor, Alternative: Word of Mouth/ Buzz, and Public Service Advertising: Environmental Issues categories.
17/08/06 Devina Joshi/agencyfaqs!

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