'New identity' for Mumbai international airport

The Mumbai International Airport Pvt Ltd on Thursday unveiled a new brand identity for the Chhatrapati Shivaji International Airport (CSIA).
The new identity is derived from the form of a peacock feather, into which the acronym CSIA has been woven seamlessly. The identity captures three essential attributes:Pride in India, People and service focus, Global standards.
An MIAL media release stated that the endeavour was to find a symbol that could be universally identified with India and could create an identity based on India's rich heritage.
'The vibrant colour palette has been chosen to reflect the spirit, energy and dynamism of Mumbai. The humanistic form of the CSIA symbol has been deliberately created with fluid strokes that communicate warmth and caring,' the release said. The identity has been designed by the well known branding firm, Ray & Keshavan. It will be rolled out in a phased manner across various aspects of user interfaces at the CSIA.
10/08/06 Rediff

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