Online travel industry getting the click right

Bangalore: Buoyed by a boom in the tourism industry, the nascent online travel industry is on a high growth tangent, and Reliance ADAG-backed e-commerce travel firm, Yatra, is hoping to ride the wave.
At present, the Rs 2,000 crore online travel market in India is growing by 35-40% year-on-year.But more than the current growth numbers, it is the untapped opportunity, which is attracting business houses like Reliance to this segment.
Considering that the Indian travel business is currently Rs 60,000 crore, online travel in India is less than 5%. Indian online travel companies (OTCs) are expecting to make a windfall in the initial growth phase by tapping this potential.
One of the leading players in the segment, MakeMyTrip (India) Pvt Ltd, has grown by 200% this year compared with last year.
07/08/06 Praveena Sharma/Daily News & Analysis

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