Air Deccan goes for an image overhaul

Bangalore: Air Deccan has become the No 2 airline in the country with a 21.2% market share in June. Now, says managing director GR Gopinath, the flight to the pole position has begun.
And its flight path to it is higher service standards and a complete makeover of image.
The airline is now looking at improving its on-time performance and passenger service; reduce number of cancellations and customer complaints even as it maintains the lowest fares in the market.
Over the last nine months, the airline has brought down its flight cancellations to less than half from 597 in January to 234 in August.
It is kicking off a month-long WOW campaign beginning September 19 under which, if an Air Deccan flight is delayed over three hours flyers would unconditionally be getting a free ticket (except in cases of delay due to fog), and in case of cancellation, he would be put on another flight, subject to availability.
And as it embarks on the campaign, the airline has entered into Rs 460 crore ($10 million) agreement with Lufthansa for component and maintenance repair and overhaul (MRO) support and another Rs 230 crore ($5 million) agreement with aerospace companies — Airbus ($3 million) and ATRs ($2million) — for engineering support.
17/09/06 Praveena Sharma/Daily News & Analysis

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