Air Sahara hires E&Y for bounce-back plans

New Delhi: Air Sahara is set to undertake a major expansion exercise that involves enhancing its fleet strength to 75 aircraft by 2011, nearly three times the current 27, its president told Hindustan Times.
Global consulting firm Ernst and Young ( E&Y) has been hired to prepare a five-year revival plan, Alok Sharma said, adding the plan was expected to be ready within the next two weeks.
"Any decision on fresh infusion of funds would depend on the five-year roadmap which is being finalised by E&Y. The specific instruments for injecting funds would also depend the stage of the expansion plan for which we would need the money," he said.
The airline will also undertake a major brand restructuring exercise. "The airline's brand has suffered immensely during the merger crisis. We will undertake a brand-building exercise with new brand ambassadors," Sharma said.
18/09/06 Gaurav Choudhury/Hindustan Times, India

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