Indian Airlines bids farewell to saree

New Delhi: Indian Airlines is all set to don a young look after decades. The zing in the project starts with the purchase of a new fleet of aircraft after a gap of 10 years, the first of which rolls in on October 19. Next in line will be the vibrant, new logo that the aircraft will sport. What’s more, going hand in hand with these new additions will be a wardrobe overhaul for the crew as well. Indian Airlines chairman Vishwapati Trivedi says: “We are planning changes in the design that will provide a linkage between the new brand image and the dress code. We may also have salwars and churidars.”
The carrier’s design section has been working hard. Orange and blue will be the predominant colours the crew will wear to match the airline’s logo. Though the new designs and colours will be first reflected in sarees, the new dress code will follow soon. It’s been four decades since IA’s airhostess took to wearing sarees.
24/09/06 Atreyee Dev Roy/Financial Express

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