Jet Airways flying in turbulent times

It's a hard fight for a larger slice of the pie in the sky. And Jet Airways seems to be at the receiving end. It's sandwiched between competition from Kingfisher, which has introduced in flight entertainment and no frills carriers, which seem to be weaning passengers away from it. So, Jet will now offer in flight entertainment too. In a year, all its new 737-800 aircraft will have it. Besides, it also introduced internet check-ins and a more agressive loyalty programme. And to deal with the no-frills threat, it's discounting fares. It offers 65% of its tickets at a discount, against 50% last year.
Besides, cost-cutting and a recruitment freeze might help ease the pressure on margins. Like the rest of the industry, it is plagued by rising fuel costs and infrastructure constraints.
04/09/06 Moneycontrol.com

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