GRI bags Virgin Atlantic's PR contract

New Delhi: Virgin Atlantic Airways has awarded its Public Relations mandate in India to Good Relations (India) Pvt Ltd (GRI) following a multi-agency pitch.
Virgin Atlantic Airways is Britain's second largest long haul airline and currently operates 14 flights every week between India and the UK, with daily services to London from Delhi and Mumbai.
Traditionally, Virgin Atlantic's communication has reflected a quirky and fun aspect that is synonymous with its founder Richard Branson's personality.
The partnership with GRI would leverage the resources, experience, relationships, and the abilities of the two organisations in identifying new opportunities.
05/10/06 CNN-IBN

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