Already under fire for sending IT support jobs offshore, Australia's largest airline, Qantas, has procured a Web analytics solution from a US company to measure the behaviour of its online visitors.
Qantas selected the SiteCatalyst Web analytics software from Utah-based Omniture to identify trends in the online travel space and leverage "behavioural information" to improve the customer's experience.
A Qantas spokesperson told Computerworld the company looked at what was available in "proven outsourced providers" capable of handling a large Web site.
The solution was implemented last year and the value of the deal was not disclosed by the airline.
The announcement comes only a week after Qantas said it will outsource internal applications support to Indian firms Satyam Computer Services and Tata Consulting Services, resulting in the loss of some 340 local IT staff.
30/10/06 Rodney Gedda/Computerworld Australia, Australia
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Monday, October 30, 2006
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» More Qantas IT dollars fly offshore
More Qantas IT dollars fly offshore
Monday, October 30, 2006
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