Survey outlines trends in travel agents across Asia

Travelport Asia released the findings of the Asia Retail Travel Agent Benchmarking Survey. The objective of the survey was to clarify a travel agent’s core business functions, establish industry benchmarks and identify areas to enhance performance and customer service.
The Asia Retail Benchmarking Project, sponsored by Travelport and TTG Asia and conducted by Marketshare, a market research firm, surveyed 445 retail travel agencies throughout the Asia Pacific region in an online survey. Travel agents from Australia, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam answered questions on a range of issues.
Travelport and TTG Asia have co-sponsored this research to help agents understand where they need to change and focus in the future to counter the substantial competitive threats they now face.
16/10/06 Travel Daily News International, Greece

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