Airlines bid to boost non passenger revenue

Bangalore: Duty free shopping now in mid air - this is what some airline companies are doing to boost non-passenger revenues.
This is proving to be a huge revenue source for them while ensuring fliers get premium products at reduced rates.
Air Deccan: Service launched last year.Products offered at 50 per cent discount
Kingfisher Airlines: Launched 'Air Boutique'
Travel and home care products, branded Kingfisher memorabilia
Non-passenger revenue is becoming extremely important for a lot of airlines.
29/11/06 Sunanda Jayaseelan/NDTV.com

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