Business airline to go green on tickets

Silverjet, a business-class long-haul carrier, is to become the world’s first carbon-neutral airline.
Under the plan, Silverjet — a tiny company that has yet to start flights — will include a compulsory carbon charge in its ticket prices.
Passengers will be awarded carbon points for each flight, which can then be used to invest in green projects chosen by the airline. These projects include wind-power generation in India, free light bulbs for poor families in Jamaica, and a programme that uses carbon credits to improve energy efficiency on the island.
British Airways gives passengers the option to pay a fee to offset the carbon emissions created by their flight. The charge for a return flight to Johannesburg, for example, is £13.30.
Silverjet floated on AIM earlier this year, raising £25m from investors.
26/11/06 Grant Ringshaw/The Sunday Times, UK

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