Book early to save is the flying mantra this season

Mumabi: Airlines are now attempting to change buyer behaviour through their pricing strategies.
The message is unequivocal. “Book early to save money.” This is being reinforced by opening up seat inventories for sale six to nine months in advance and pricing them higher as the date of departure comes closer.
All domestic carriers, are currently trying to hone the technique of forecasting demand such that they can maximise yields in the last few days before the flight.
Among those who have sought outside help on this are Air Deccan, which has hired Irish consultancy BGM Consult earlier this year to set up a revenue management system.
In India, the earlier Apex (advance purchase system), which had fares based on 21 days, 7 days or 3 days purchase was not as flexible as the current systems where every flight is segmented and not all seats are offered together.
11/12/06 Cuckoo Paul/Economic Times

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