Canon, Kingfisher Airlines join hands

Canon India, in association with Kingfisher Airlines, has announced a promotional plan for its camcorder model DC22. This promotional program is on till December 31, 2006. King Club members who fly the Good Times in December have a chance to win this product.
Dhiren Singh, assistant director, Marketing and Consumer Imaging, Canon India, said, "With the launch of this campaign, we are looking at reaching out to about 4 lakh Kingfisher Airlines passengers in 130 daily flights. We, at Canon, are extremely proud of the DC22 and feel that the platform of introducing it in association with Kingfisher airlines is relevant as well as unique for this product category. "
To participate in the scheme, one needs to log on to www.flykingfisher.com/Canon and answer a few simple questions.
The promotion would include Canon DC22 quiz contest for King Club members, in-flight 30 sec ad in all 5 channels and advertisement in "High Blitz" Kingfisher magazine.
05/12/05 CRN-India

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