Online ticket sales to boost Indian airline industry

Mumbai: Online ticket sales offer tremendous growth potential for the airline industry in India according to the new “Indian Consumer Report” commissioned by Visa International and conducted by AC Nielsen.The largest product category for online purchases was airline tickets in the first half of 2006 with 40 percent of online shoppers indicating they had purchased tickets between January to June 2006. This was followed by “Books” (29 percent) and “Music” (24 percent). In addition to being the overall category leader, online airline ticket purchases have also been attracting a significant amount of repeat purchases by consumers. Globally too, airlines represent the largest merchant category of e-commerce transactions (close to US$6.68 trillion globally for April 2006).
Online shopping has grown in popularity since the first half of 2005, with the number of online shoppers increasing from 3,274,000 (first half of 2005) to 3,493,000 in first half of 2006 (up by 7 percent).
11/12/06 India Infoline

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