Fast food chains all set to fly with you

New Delhi: In-flight catering, till now dominated by five-star players, has been thrown open to fast food chains and FMCG players. Cafe Coffee Day, which has a tie-up with Air Deccan and GoAir, is looking at 25% growth per annum for its in-flight catering business. It is also in talks with various other low-cost carriers (LCC) to provide products on-board.
Low-cost carriers are also raking in the moolah by providing in-flight food and beverages.About 55% of the people on board Air Deccan’s flights buy F&B (food and beverage) items.
Indigo provides Pepsi and some other products like juices and cookies on-board. It’s conversion rate is around 60-70%.
The products are sold at a marginally higher price on-board.
However, some low-cost airlines would still like to stick to water and cookies. “In-flight catering does not fit into low-cost model as loading food products could add to the costs,” said a SpiceJet official.
16/01/07 Visakha Talreja/Economic Times

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