M&C wins the creative duties for Jet Airways

M&C Saatchi has been awarded the creative duties for Jet Airways. As per industry estimates, the size of the advertising spends by the airline are estimated to be more than Rs 50 crore. Network Advertising was the incumbent agency and was handling both the creative and media duties. Network formally resigned from the business after an association of six years.
A decision is still to be taken on the media duties. A source close to the development revealed that the pitch for the business was a three-stage process and has been on since the middle of last year.
M&C Saatchi already has experience in handling an airline because it used to handle the British Airways account.
24/01/07 agencyfaqs.com

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