Now, fly Air Sahara @ Rs 2.40 per km

New Delhi: Air Sahara on Tuesday unveiled this new concept of fares based on per km rates, under which passengers can fly Air Sahara at the cost of Rs 2.40 per km.
The Sahara Group promoted airlines, which is believed to be cash-strapped, has been marketing itself aggressively in a bid to garner a greater market share after the failure of buyout talks with Jet Airways. Air Sahara’s market share fell from a peak of 14 per cent last year to a low of 6.68 per cent in September.
Earlier last month, Air Sahara had kicked off a massive price war in the air, offering fares on an average 25 to 30 per cent lower than even budget carriers on key routes. The airlines had announced the re-introduction of its 30-day apex (advance purchase) scheme under which tickets on some sectors are being sold at a discount of up to 91 per cent over the regular fare.
02/01/07 Central Chronicle

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