Toyota reveal new Indian sponsor

Toyota Motorsport GmbH and Kingfisher Airlines, India's fastest growing airline, today announced the signing of a new official partnership.
Kingfisher Airlines will become an official partner of Panasonic Toyota Racing as part of their multi-year agreement starting in 2007. With immediate effect, the distinctive 'Fly Kingfisher' insignia will appear on the car, drivers' overalls and helmets and all corporate branding platforms.
The deal was signed at the team's pre-season event at Expo XXI in Cologne this mornin (Friday), with Dr Vijay Mallya, Chairman and CEO, Kingfisher Airlines Limited and Panasonic Toyota Racing President John Howett announcing the partnership.
The deal, rated as one of corporate India's biggest overseas partnerships, marks the largest sports partnership programme so far for the 21-month-old Kingfisher Airlines and is the first time an airline based in India has partnered on this scale with a Formula 1 team.
12/01/07 Toyota Media/Sportnetwork.net, UK

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