Emirates seeks to lure India travellers

Dubai: If the way to a man's heart is through his stomach, then Emirates surely knows how to win passengers on its Indian routes.
The airline, which operates 163 flights per week to ten Indian cities, said yesterday it will offer regional cuisine and entertainment on India-Dubai flights.
Dosa, idli, idiyappum, lemon rice, upama will be available to cater to south Indian tastes while paneer makhani is prepared to suit the north Indian palate.
"The menu on all routes and in all classes has been created to meet the regional preferences of Indian travellers. In addition it has been strengthened with a greater presence of Indian dishes, especially vegetarian options, while Western dishes continue to be offered to cater to the global tastes of travellers," the airline said.
Along with Bollywood entertainment, a greater variety of movies in regional languages such as Kannada, Tamil, Malayalam, Telugu and Bengali will be offered as part of the "Journey Through India" campaign.
23/03/09 Shakir Husain/Gulf News, UAE

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Categories: Foreign Mar 2009