India launches campaign to attract foreign tourists

Berlin: In an effort to reverse the decline in international tourist arrivals in the country after Mumbai terror attacks, India has launched a new tourism promotion campaign to woo foreign visitors.
The new campaign ‘Visit India Year 2009’ has been launched at the current International Tourism Exchange in Berlin to present the country as an attractive destination for the holidaymakers.
The campaign is a joint initiative by the government and the tourism industry to win back international visitors who have stayed away since the terror attacks in Mumbai last November, said Secretary for Tourism Sujit Banerjee, who launched the campaign at a conference of international media and travel trade representatives.
“Therefore, the government has joined hands with leading airlines, hoteliers, holiday resorts and tour operators in this ambitious marketing campaign to bring back foreign tourists by offering them a wide range of incentives and bonuses during the period between April and December, 2009.”
The airlines participating in the campaign, Air India, Jet Airways and Kingfisher Airlines will offer a “companion free ticket” for every ticket purchased for international and domestic flights. Connecting flights to the departing airports are included in the final travel costs.
The Indian Travel Agents’ Association (IATO) offers holiday-makers a free sightseeing tour in a city of their choice.
17/03/09 Press Trust of India

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Categories: Foreign Mar 2009, Indian Aviation- In General Mar 2009