New Delhi: After a multi-agency pitch initiated in October 2012, Go Air has finally awarded its creative duties to IPG Agency, Lowe Lintas & Partners. The pitch process ended last week. The Mumbai office of the agency will handle the account.Abhimanyu Mathur, senior vice-president, Lowe Lintas & Partners, says, "It's a challenging yet interesting category and we will do everything possible to justify the trust reposed in us."
Joseph George, CEO, Lowe Lintas & Partners India, says, "Airlines is a very exciting and challenging category, and the low cost sector even more so."
Go Air launched its operations in November 2005 with the objective of commoditising air travel; the company offers airline seats at marginal premium to train fares across India. The airline currently operates more than 100 daily flights across 21 destinations, and about 750 flights weekly. The Wadia Group was incorporated in 1736 and is an investment company headquartered in Mumbai.