Thursday, April 03, 2014

IndiGo, Air India and GoAir join fare war

New Delhi/Mumbai: Two days after the aviation regulator pulled up low-cost carrier SpiceJet for its R1 supersale offer, calling it “predatory pricing”, India's largest airline by market share IndiGo, state-owned Air India and GoAir have joined the fare war.
With limited seats available, IndiGo is offering one-way tickets starting at R1,389 (taxes extra) till April 5, which are valid for travel between July 1 and September 30 this year. Tickets, however, have to be booked at least 90 days prior to travel.
Under this scheme, Delhi-Mumbai return flights are available at a 37% discount (R5,096), as compared to rates before the sale. GoAir is also offering 30-40% discount on tickets booked 90 days in advance.
Meanwhile, Air India launched a 'Monsoon Bonanza' scheme, under which one-way tickets are on offer for as low as R1,499 (excluding taxes). Under the scheme, which is largely for the domestic leg of most international flights, bookings have to be made by April 5 for travel till September 30.
Sharat Dhall, president at Yatra.com, said, “As anticipated, IndiGo has dropped prices post SpiceJet’s sale announcement for July to September. With India being a price elastic market for air passengers, these discounts are being used by airlines to create a market for themselves and attract travellers”.
04/04/14 Financial Express
To Read the News in full at Source, Click the Headline