New Delhi: Tata Sons and Singapore Airlines, which have partnered to launch a full-service airline in India by October, are going to unveil a new brand identity for their proposed carrier next month. The new name would not have the Tata or the SIA name, confirmed a spokesperson.
The new identity is in line with Singapore Airlines’ strategy. It has preferred to give new brand names to the two other carriers it controls — SilkAir for regional routes and Scoot for its low-cost alternative. It also has an equity stake in Tiger Airways, another low-cost carrier.
The Tata Group also has independent brands — such as Westside for apparel retail, Titan for watches and Tanishq for jewellery. Group firms which use the Tata name pay annual royalty of 0.25 per cent of their respective revenues to Tata Sons, the holding company.
The new airline brand name is expected to be announced in the first half of next month. The airline would have one aircraft in India by early September and launch operations latest by October. The plan is to begin services in five cities and go up to 11 within a year of operations. The airline will have 87 weekly flights. These will link Delhi with Mumbai, Goa, Bangalore, Hyderabad, Ahmedabad, Jammu, Srinagar, Patna and Chandigarh.
16/07/14 Sharmistha Mukherjee & Surajeet Das Gupta/Business Standard
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The new identity is in line with Singapore Airlines’ strategy. It has preferred to give new brand names to the two other carriers it controls — SilkAir for regional routes and Scoot for its low-cost alternative. It also has an equity stake in Tiger Airways, another low-cost carrier.
The Tata Group also has independent brands — such as Westside for apparel retail, Titan for watches and Tanishq for jewellery. Group firms which use the Tata name pay annual royalty of 0.25 per cent of their respective revenues to Tata Sons, the holding company.
The new airline brand name is expected to be announced in the first half of next month. The airline would have one aircraft in India by early September and launch operations latest by October. The plan is to begin services in five cities and go up to 11 within a year of operations. The airline will have 87 weekly flights. These will link Delhi with Mumbai, Goa, Bangalore, Hyderabad, Ahmedabad, Jammu, Srinagar, Patna and Chandigarh.
16/07/14 Sharmistha Mukherjee & Surajeet Das Gupta/Business Standard
