New Delhi: National carrier Air India (AI) is going in for an image makeover with its 4,000-strong cabin crew switching to a stylish new dress code bearing a subtle western touch during the winter schedule, beginning October 25, to maximise gains from the Star Alliance membership.
A top AI official told Mail Today that the new attire, aimed at giving a more contemporary look and in line with international standards, will be a mix of the traditional Indian sari and Indowestern trousers with small kurti and a scarf. The colour of the sari will be changed to mustard yellow from the current red-white-black uniform, which has been in use for a long time.
"The cabin crew will be attired in mustard yellow saris with a little orange print on it. It will also have a mix of colours as in the Air India logo. We have retained the sari because it is part of our Indian tradition and culture," the official explained.
"For domestic flights, cabin crew would have a mix of traditional saris and long kurti and a churidaar. Long-haul international flights will have 50 per cent of cabin crew on board in Indian dress comprising a lower and a kurti with a sash or dupatta. At least, 50 per cent of them will be attired in Indowestern trousers with small kurti and a scarf. Each dress will be in the same colour pattern from top to bottom," the AI official added.
AI officials are keen to revive the Maharaja's declining charm in a highly competitive market and expect the dress makeover to help give some freshness to the ailing carrier, which has now got a brand new fleet of planes but needs to improve its services.
18/08/14 Sanjay Singh/Mail Today/India Today
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A top AI official told Mail Today that the new attire, aimed at giving a more contemporary look and in line with international standards, will be a mix of the traditional Indian sari and Indowestern trousers with small kurti and a scarf. The colour of the sari will be changed to mustard yellow from the current red-white-black uniform, which has been in use for a long time.
"The cabin crew will be attired in mustard yellow saris with a little orange print on it. It will also have a mix of colours as in the Air India logo. We have retained the sari because it is part of our Indian tradition and culture," the official explained.
"For domestic flights, cabin crew would have a mix of traditional saris and long kurti and a churidaar. Long-haul international flights will have 50 per cent of cabin crew on board in Indian dress comprising a lower and a kurti with a sash or dupatta. At least, 50 per cent of them will be attired in Indowestern trousers with small kurti and a scarf. Each dress will be in the same colour pattern from top to bottom," the AI official added.
AI officials are keen to revive the Maharaja's declining charm in a highly competitive market and expect the dress makeover to help give some freshness to the ailing carrier, which has now got a brand new fleet of planes but needs to improve its services.
18/08/14 Sanjay Singh/Mail Today/India Today
