Mumbai: Jet Airways has launched a digital travel and business networking platform on its website exclusively for small and medium scale enterprises (SMEs), primarily in the hope of regaining some corporate passenger share it has lost in recent years to low-fare carriers.
"The segment is quite big. As (Prime Minister Narendra) Modi said, 65% of India's economy is dependent on SMEs," Rajeev Nambiar, Jet's vice-president, sales told ET. "To give a classic example, Ahmedabad itself has about 2,500 SMEs. Now, we may have direct connect with 300 but there's good scope for another 1,800 as well and that's the link this product would form," Nambiar said.
Apart from selling air tickets with special packages for SMEs, the platform will help with hotel bookings, car rentals, business insurance, telecom and business solutions, single-point contacts to arrange meetings, events & group travel. "SMEs using this tool will also have access to emails, electronic documents, an integrated calendar to better manage business tasks & meetings," said Belson Coutinho, vice-president, marketing, eCommerce and Innovations at the airline.
At a later stage Jet plans to seek regulatory nod to allow small-time trading between users of the website, said Coutinho without elaborating. Jet, once India's number one carrier, has lost marketshare to aggressive low fare carriers.
29/08/14 Anirban Chowdhury/Economic Times
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"The segment is quite big. As (Prime Minister Narendra) Modi said, 65% of India's economy is dependent on SMEs," Rajeev Nambiar, Jet's vice-president, sales told ET. "To give a classic example, Ahmedabad itself has about 2,500 SMEs. Now, we may have direct connect with 300 but there's good scope for another 1,800 as well and that's the link this product would form," Nambiar said.
Apart from selling air tickets with special packages for SMEs, the platform will help with hotel bookings, car rentals, business insurance, telecom and business solutions, single-point contacts to arrange meetings, events & group travel. "SMEs using this tool will also have access to emails, electronic documents, an integrated calendar to better manage business tasks & meetings," said Belson Coutinho, vice-president, marketing, eCommerce and Innovations at the airline.
At a later stage Jet plans to seek regulatory nod to allow small-time trading between users of the website, said Coutinho without elaborating. Jet, once India's number one carrier, has lost marketshare to aggressive low fare carriers.
29/08/14 Anirban Chowdhury/Economic Times
