Sunday, November 23, 2014

DFW International: Lessons Indian aviation can draw from one of the biggest and busiest airports

Dallas, Fort Worth: The experience at airport security checkpoints follows a standard script. A snaking queue. A long wait. Anxious moments. Will there be time to shop? Will the gates close before we get there? No telling. The darn queue! The security chap finally beckons for the customary patdowns. Hold on, he says brusquely. "Take off the belt and shoes for screening." Strange. Didn't have to the last time. Phew! It's over. Now to put the belt and shoes back on. Damn it, no place to sit. Forget shopping now. Will be lucky to make it to the gates in time.
Last year, authorities at the Dallas Fort Worth (DFW) International Airport in Texas decided to do something about this agonizing experience. They first placed couches and chairs just before the queue. Passengers waiting in line receive instructions through speakers and are entertained by a radio channel. As they move, they come across wall coverings with warm-and-fuzzy LED lighting. Flat-panel screens deliver airport messages. Boards display the estimated wait times. For the X-ray process, passengers are provided larger trays to stuff all the belongings into one (avoids a scramble for trays). The area just after screening is again fitted with couches, high-top tables to help people gather their belongings, footrests to tie shoes, and a mirror to get dressed.
The results were instant and perceptible. People came through security faster and less agitated. Some even flashed smiles. Agents of the Transportation Security Administration (TSA), tasked with overseeing security at American airports, said their jobs became easier. The airport folks were happy because passengers had more time to shop.
23/11/14 Binoy Prabhakar/Economic Times
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