Vistara, the Tata Sons-Singapore Airlines joint venture, has hit the skies after waiting in the wings for about 16 months. It believes that for a full service airline and value-based offering, its fares are “quite competitive” compared to other airlines. Phee Teik Yeoh, the CEO of Vistara, spoke to Deccan Herald’s Shemin Joy. Excerpts:
Two weeks into operations, how is the market responding to you?
We are delighted that our customers are responding positively to our product and service. At Vistara, customer satisfaction is a key priority and we diligently monitor feedback we receive from them. Each feedback coming in makes us optimistic of the customer confidence and even more determined to focus our energies on exceeding customer expectations again and again and win their loyalty.
There are some concerns that the Vistara fares are a bit high. How do you react to it?
We are closely watching the market dynamics since we started sales almost a month ago. Fixing fares is a complex and dynamic exercise and depends upon various factors. We aim to be disciplined in pricing as our strategy is determined by the unique value proposition we offer. We hope travellers in India find our fares, value for money. Since launch, we have received overwhelming response to our product and service and through our competitive fares we hope to reach out to more and more travellers to try our unique product and service propositions.
27/01/15 Shemin Joy/Deccan Herald
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Two weeks into operations, how is the market responding to you?
We are delighted that our customers are responding positively to our product and service. At Vistara, customer satisfaction is a key priority and we diligently monitor feedback we receive from them. Each feedback coming in makes us optimistic of the customer confidence and even more determined to focus our energies on exceeding customer expectations again and again and win their loyalty.
There are some concerns that the Vistara fares are a bit high. How do you react to it?
We are closely watching the market dynamics since we started sales almost a month ago. Fixing fares is a complex and dynamic exercise and depends upon various factors. We aim to be disciplined in pricing as our strategy is determined by the unique value proposition we offer. We hope travellers in India find our fares, value for money. Since launch, we have received overwhelming response to our product and service and through our competitive fares we hope to reach out to more and more travellers to try our unique product and service propositions.
27/01/15 Shemin Joy/Deccan Herald
