New Delhi: A spate of flash sales by airlines like AirAsia, Spicejet, GoAir and others have become the new dominant drivers for travellers making impulse bookings from mobile phones, a Cleartrip study for bookings made on 21st and 22nd March 2015, showed.
The recent GoAir flash sale, along with a Cleartrip Hotels flash sale, recorded a huge spike in bookings on Cleartrip Mobile, selling three times the number of flights than what it usually does during the non-sale weekends.
Subramanya Sharma, Chief Marketing Officer, said, “The airline flash sale over the last weekend brought much joy to travellers. Compared to the previous non-sale weekend (14-15 March 2015), this weekend (21-22 March 2015) Cleartrip Mobile saw a 100 % growth in bookings over just Saturday and Sunday, alone. Intuitively so, mobile bookings were sure to outshine those made on desktops, simply because they were spurred by a weekend flash sale, a time when most travellers are away from work and turn to the palm of their hands, to make impulse travel bookings.”
Sharma added, “Stimulating demand for the lean season, tickets on average busy sectors on Cleartrip Mobile were on an average priced at Rs 3,200, which is over Rs 1,000 cheaper. The demand was bound to hit the roof.”
23/03/15 Financial Express
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The recent GoAir flash sale, along with a Cleartrip Hotels flash sale, recorded a huge spike in bookings on Cleartrip Mobile, selling three times the number of flights than what it usually does during the non-sale weekends.
Subramanya Sharma, Chief Marketing Officer, said, “The airline flash sale over the last weekend brought much joy to travellers. Compared to the previous non-sale weekend (14-15 March 2015), this weekend (21-22 March 2015) Cleartrip Mobile saw a 100 % growth in bookings over just Saturday and Sunday, alone. Intuitively so, mobile bookings were sure to outshine those made on desktops, simply because they were spurred by a weekend flash sale, a time when most travellers are away from work and turn to the palm of their hands, to make impulse travel bookings.”
Sharma added, “Stimulating demand for the lean season, tickets on average busy sectors on Cleartrip Mobile were on an average priced at Rs 3,200, which is over Rs 1,000 cheaper. The demand was bound to hit the roof.”
23/03/15 Financial Express
