Saturday, March 07, 2015

Full-service airlines Vistara, Jet Airways, Air India go full tilt at loyalty programmes

Mumbai: With the entry of a new challenger in the premium services space, Vistara, a key differentiator between its offerings and those of incumbents like Jet Airways and Air India will be the loyalty rewards programmes.
Even as no-frill carriers compete largely on costs, the war between Indian full-service airlines may well play out through their loyalty programmes. The first signs of competition in this space are already visible: Jet Airways, which is looking to protect its base, tweaked its frequent flyer programme last month, soon after Vistara, a JV between Tata Sons and Singapore Airlines, commenced operations in January.
Under the new scheme, customers are allowed collect points and upgrade to a higher tier of the loyalty programme based on the value of the ticket they buy as well as the distance and frequency of travel. Earlier, accumulation of points was only linked to the miles travelled, irrespective of ticket price.
07/05/15 Rhik Kundu/Financial Express
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