SpiceJet's hand baggage-only-fares hailed as a "smart" move by aviation analysts
Over the last month, low-cost carriers (LCCs) in India, particularly IndiGo, AirAsia India and SpiceJet, have rolled out a slew of services in a bid to differentiate themselves in the highly competitive Indian civil aviation industry.
Market leader IndiGo has rolled out a prepaid-ticket coupon service called 6E Pass that is meant to give frequent flyers price stability from fluctuating air ticket costs. Priced at Rs 42,000 and Rs 21,000 (on routes less than 1,000 km) for six tickets, IndiGo’s 6E Pass targets flyers from the SME (small and medium-sized enterprises) and MSME (micro small and medium-sized enterprises) sectors. “The objective behind 6E Pass is to make the journey more hassle free by setting a fixed fare for passengers who travel frequently, but are uncertain about the dates and sector of travel,” said Aditya Ghosh, president, IndiGo, after the airline announced its 6E Pass service in early June.
IndiGo, which is looking to raise Rs 2,500 crore from the capital markets through a public float, plans to extend its coupon service for students and inbound tourists at a later date.
02/07/15 Anshul Dhamija/Forbes India
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Over the last month, low-cost carriers (LCCs) in India, particularly IndiGo, AirAsia India and SpiceJet, have rolled out a slew of services in a bid to differentiate themselves in the highly competitive Indian civil aviation industry.
Market leader IndiGo has rolled out a prepaid-ticket coupon service called 6E Pass that is meant to give frequent flyers price stability from fluctuating air ticket costs. Priced at Rs 42,000 and Rs 21,000 (on routes less than 1,000 km) for six tickets, IndiGo’s 6E Pass targets flyers from the SME (small and medium-sized enterprises) and MSME (micro small and medium-sized enterprises) sectors. “The objective behind 6E Pass is to make the journey more hassle free by setting a fixed fare for passengers who travel frequently, but are uncertain about the dates and sector of travel,” said Aditya Ghosh, president, IndiGo, after the airline announced its 6E Pass service in early June.
IndiGo, which is looking to raise Rs 2,500 crore from the capital markets through a public float, plans to extend its coupon service for students and inbound tourists at a later date.
02/07/15 Anshul Dhamija/Forbes India
