Budget carrier SpiceJet reported the highest passenger load factor of 93.4 per cent among domestic airlines for July. This is the fourth month in a row the airline has topped the charts.
The airline managed to increase its load factor in July despite the numbers for the sector showing a declining trend as compared to June, primarily due to the end of tourist season.
Passenger load factor measures the capacity utilization of airlines or how many seats were filled as compared to the total capacity.
Higher capacity utilization in July helped SpiceJet to increase its market share in the domestic market to 12.3 per cent in July, from 11.6 per cent in the June quarter.
In comparison, rival IndiGo, which is India's largest airline by number of passengers carried, reported a load factor of 78.4 per cent in July.
Shilpa Bhatia, senior VP and head of sales and distribution at SpiceJet, attributed the high load factor to flash sales that have helped the airline to fill up seats despite the lean season. "We have at every point worked on our revenue numbers and always passed on benefits of fuel costs to customers through discounts," she said.
21/08/15 NDTV
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The airline managed to increase its load factor in July despite the numbers for the sector showing a declining trend as compared to June, primarily due to the end of tourist season.
Passenger load factor measures the capacity utilization of airlines or how many seats were filled as compared to the total capacity.
Higher capacity utilization in July helped SpiceJet to increase its market share in the domestic market to 12.3 per cent in July, from 11.6 per cent in the June quarter.
In comparison, rival IndiGo, which is India's largest airline by number of passengers carried, reported a load factor of 78.4 per cent in July.
Shilpa Bhatia, senior VP and head of sales and distribution at SpiceJet, attributed the high load factor to flash sales that have helped the airline to fill up seats despite the lean season. "We have at every point worked on our revenue numbers and always passed on benefits of fuel costs to customers through discounts," she said.
21/08/15 NDTV
