In a first of its kind initiative, Lufthansa Passenger Airlines India has unveiled an all-digital Diwali campaign on a global scale on October 1. The #Diwalisurprise campaign has been rolled-out simultaneously across 80 countries and teh airline expects a participation of 1 million Indians worldwide.
The #Diwalisurprise campaign gives participants a chance to register their ‘wish’ and get a chance to win tickets for Lufthansa flights.
Wolfgang Will, Director, South Asia, Lufthansa Passenger Airlines, said, “The #Diwalisurprise campaign is yet another affirmation of the fact that India is very close to our heart and that as a brand we are ‘More Indian than you think’. Lufthansa has constantly strived to establish a deeper connection with its Indian customers and this time we have gone a step beyond India and reached out to Indians across the globe.”
06/10/15 Financial Express
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The #Diwalisurprise campaign gives participants a chance to register their ‘wish’ and get a chance to win tickets for Lufthansa flights.
Wolfgang Will, Director, South Asia, Lufthansa Passenger Airlines, said, “The #Diwalisurprise campaign is yet another affirmation of the fact that India is very close to our heart and that as a brand we are ‘More Indian than you think’. Lufthansa has constantly strived to establish a deeper connection with its Indian customers and this time we have gone a step beyond India and reached out to Indians across the globe.”
06/10/15 Financial Express
